We began with a welcome series flow to better evaluate engagement and focus on building audiences.
Make the coupon stand out
To captivate audiences, as an incentive for signing up, testing out incentives was a great way begin Mare & Nubes email marketing efforts. Let’s ensure that coupon shines bright like a neon sign - impossible to overlook and irresistible to grab attention and drive action!
Highlight products
Picture this: a spotlight on your fabulous products! Showcasing them in a dedicated section amps up the glam, captivating your audience with visuals and deets. It’s all about engagement, clicks, and turning heads into conversions!
Reminders in emails
Let’s jazz up your flow with some reminders! We don’t want our subscribers to miss out on their offers and let them slip away. It’s super important to give them a heads-up, especially if there’s an expiration date looming. Reminders show we’ve got our customers’ backs and care about their experience.
Emphasis on the brand's history
When designing Mare & Nubes’ welcome series email marketing flow, it was vital to shine a spotlight on the brand’s captivating backstory, woven from Sheb's own wedding adventures and her mom Mine’s knack for crafting beauty, all in sync with Mare & Nubes’ commitment to accessible sophistication.
Highlight their blog
Every savvy business owner understands the expense of showcasing magazine logos on their website. Why not maximize their value by incorporating them into emails as well? It’s about leveraging every opportunity to the fullest.
Shout out your insta
Not only does their Instagram feed dazzle with beauty, but it also serves as a powerful funnel for Leafs of Trees’ other marketing channels, seamlessly integrating paid media efforts and bolstering social media engagement and accountability.
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