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kudd.ly preview case study. Klaviyo revenue
White glove service

"Keep The
Rain Coming"

Kudd.ly, a UK brand specializing in hoodie blankets and weighted blankets, aimed to enhance their email marketing engagement metrics. Previous campaigns had been solely sales-driven, resulting in high unsubscribe rates. Discover how we revolutionized Kudd.ly’s email approach.
kudd.ly previous campaign examplebottom footer kudd.ly previous
Let’s take a look
Under The Hood
A previous campaign
Our examination revealed opportunities to elevate your email campaigns, including improving imagery to avoid a stock photo appearance and highlighting key promotions like the sale, crucial for emphasizing the quality and luxury of your products.
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WE LOVE A GOOD GIF!
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12- hour sales - gotta love em! Adding a countdown widget to this email would take it to another level.
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The illustrations don’t feel like it’s matching the kuddly brand
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The text in the body portion could be 4 different blocks showing the quantity of blankets for the flash sale. People are visual, PLUS it would give them an opportunity to see the show much they’re saving with the discount.
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Mention the Voucher/coupon should stand out. Makes it easier for the user to see it in the first second without having to read the entire information. at the top - that’s a HUGE deal - let’s highlight it!
See the after

the after effect

Check Out The
By Product

giveaway email marketing campaignBlanket email campaign conceptkudd.ly email campaign, reminder to follow on socials darkthis months top picks email marketing campaignKudd.ly klaviyo website designEmail marketing campaign preview, navy and yellow

Results

▲143%

48%

Attributed Revenue
▲ 68%

1.8%

Ordered Product Rate
▲ 123%

51%

Open Rate
▲ 356%

7%

Click Rate
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