Consistent messaging strategy
To continue the consistency of messaging, we needed to continue the same valuable components the prior emails were filled with.
Optimization of instagram content
Craig’s Cookies boasts an impressive collection of over 3000 images - stunning! Leveraging these images for their email marketing efforts demonstrates a smart strategy of recycling content, maximizing its utility, and extracting additional value from the content they’ve diligently created.
Value added
Message automation is the key to a successful email marketing strategy. In the past, flows accounted for 30% of the overall email marketing revenue. However, in recent years, this figure has surged to over 60%-70% of the total email revenue generated from email flows. Upon a user’s subscription, it’s crucial to send a thank-you message, provide an overview of what to expect from your emails, and possibly offer an incentive as a token of appreciation.
flow Strategy
An entry level welcome series flow structure show elaborate on what the new subscriber should expect with your emails. Is it discounts, sales, new products, holiday features, new items, giveaways - the list is endless. There are 5 essential shows all business should have - wanna know what they are? Schedule a call!
Adjustment to visuals
I always recommend having the emails mirror what the users see on a more consistent basis’s what they’d see on Instagram.
Visuals to reinforce branding & value
Craig’s Cookie’s Instagram and content are known for their quirky, colourful, and mouthwatering posts. However, emails risk appearing dull if they feature solid backgrounds, minimal images, or are text-heavy. To resonate with your audience, I highly recommend adapting email visuals to mirror the dynamic content seen on platforms like Instagram, where your audience is accustomed to vibrant visuals
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