Cocktail Bomb Shop

Concepts

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Email Design Concept

Welcome series flow campaign for cocktail bomb shop

Welcome Series #1

See full image *Images are property of Cocktail Bomb Shop. Edited images and email design are property of Drippity.

10% off welcome series flow campaign for cocktail bomb shop

Welcome Series #2

*Images are property of Cocktail Bomb Shop. Edited images and email design are property of Drippity.

Cocktail bomb shop welcome series flow campaign example halloween

Halloween Campaign

*Images are property of Cocktail Bomb Shop. Edited images and email design are property of Drippity.

cocktail bomb shop original "before" email marketing welcome series flow campaign

Showcasing the discount code - LOVE

Short and Sweet

Logic

LOVE LOVE LOVE the brand - I would genuine buy these products. I’ve been subscribed for over one month and just have received the initial email on the welcome series.
Let’s see what we can do to transform Cocktail Bomb Shop’s Shop.

BEFORE

WHAT TO EXPAND ON

Show products

Match the email with their social media

Highlight the discount code

Show more of the brand, it’s unique so let’s sell it!

Add some sugar and spice, cause why not

Logic

AFTER

Cocktail bomb shop, email marketing campaign

FREE SHIPPING

Add more value to your subscribers! It also works as a reminder that free shipping is just a product away - who doesn’t want that!

Eye Catching Visuals

Cocktail Bomb Shop has BEAUTIFUL product shots that are showcased on their instagram, why not share the love to email. It not only looks STUNNING, but also mirrors the same strong branding that the other platforms possess.

MESSAGING

Messaging is HUGE. This product’s demographic appeals to a younger audience - I mean, I’d love it - so let’s use more gen z / millennial coded words and phrases. It’s still accessible by all audiences BUT still reinforces the trendiness of the product.

Cocktail bomb shop, email marketing full campaign, klaviyo

Continue storytelling

Kiana it the face behind the brand - we love a girl boss - why not showcase her hard work and remind the subscribers. She did THAT.

Highlightable discount code

One of my biggest pet peeves when it comes to emails is when I can’t copy the code and paste it at checkout. If the code is actually just a part of the image. Don’t make simple design corrects that prevent someone from checking out. The easier route to checkout, the better.

Cocktail bomb shop, email marketing full campaign, klaviyo green version

Value components

Showcase multiple elements that’s applicable in your email. If you’re showcasing discounts (which this email is) showcase the products I can apply that discount to. GIMME GIMME GIMME.