Share Gift Guides:Sending a chic gift guide to your audience 1–2 weeks before the holiday is an incredibly valuable resource. This guide should showcase not only your products but also those you believe your audience would adore, leading with value first and asking for a sale second.
Offer Options for When It's "Too Late":If it’s too late for clients to receive the physical product on time, consider sending a last-minute campaign suggesting the purchase of a gift card as a gift in your Father’s Day campaign.
🔔 IMPORTANT: Be sure to exclude customers who have already made a purchase during the promotional period.
Give Them One Last Chance:Just like other holiday email campaigns, it’s a fabulous idea to send a campaign informing your subscribers that it’s the last day to make a purchase to ensure timely delivery before the holiday.
☝️ PRO TIP: Offer last-minute gift options and expedited shipping, catering to those who tend to procrastinate with gift shopping.
DIY Campaign Ideas:In one of your Father's Day promotional emails, offer your customers DIY gift ideas, suggesting activities like writing heartfelt letters, crafting personalized cards, or buying flowers. They won't necessarily drive sales but are a fun and fabulous way to strengthen trust with your audience.
Offer to Opt-Out:Respect your customers’ preferences by giving them the option to opt out of Father’s Day email campaigns. A thoughtful and straightforward opt-out strategy empowers customers to make their own choices. By doing so, you show your commitment to delivering a stellar customer experience and enable more targeted messaging.
What campaigns are you sending this Father's Day? Share your ideas with us!
